--- title: Ear to the Ground by Sparkminds description: Real-time UK consumer insight revealing how people feel, spend and decide. Register to receive the Ear to the Ground report by Sparkminds image: https://resources.sparkminds-insight.com/hubfs/ETTG%20Creative%20-%20Email%20Banner%20(1200%20x%20600px)%20(6).jpg --- [Skip to main content](https://resources.sparkminds-insight.com/ear-to-the-ground-registration#main-content) [![Sparkminds-LTE-Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/Sparkminds-LTE-Logo.png?width=200&height=80&name=Sparkminds-LTE-Logo.png) ![Sparkminds-LTE-Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/Sparkminds-LTE-Logo.png?width=100&height=40&name=Sparkminds-LTE-Logo.png) ![Sparkminds-LTE-Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/Sparkminds-LTE-Logo.png?width=80&height=32&name=Sparkminds-LTE-Logo.png) ![Sparkminds-LTE-Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/Sparkminds-LTE-Logo.png?width=80&height=32&name=Sparkminds-LTE-Logo.png)](https://sparkminds-insight.com/) Open main navigation Close main navigation ![EAR-TO-THE-GROUND-LTE](https://resources.sparkminds-insight.com/hubfs/EAR-TO-THE-GROUND-LTE.svg) # What's the UK Consumer really up to? Since early 2020, our regular Ear to the Ground tracker delivers the latest insight on UK Consumer feelings and sentiment. Designed to offer longitudinal trends alongside 'of the moment' tailored questions. Get yours for free by simply registering today. [![Register now](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/147112538/interactive-359767311598.png)](https://resources.sparkminds-insight.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKyxJjpNz0b%2BLDIykZPg2KPHKzmZAzA9jjyVUx%2BdFzpWF%2B8WuUfdmdmsYYTcZ%2FhFCotwuJfYkC094Qrmu6PYnReyqQmZx3RVzEO4RoLuSbHv5P30D7KB6rXNJOfNI%2FfqzwR84E%2FwRW3EJaqJejphn6fIp12m3uQNNcVMVUfrMvGf3pU%2B5d6IqsZqw87pGVm34ZSA7wriTGcmbiWd9hNP632OBRxyyMGUjQVL506MEs3V5afWJ7lfg%3D%3D&webInteractiveContentId=359767311598&portalId=147112538&hsLang=en) ## The consumer insight you need to stay ahead of what’s really changing Markets don’t shift overnight but consumer sentiment does. Ear to the Ground (ETTG) is Sparkminds’ ongoing consumer insight series, designed to help brands understand how people are feeling, thinking and behaving right now and what that means for what comes next. If you’re responsible for strategy, planning or growth, this is insight you can act on not just read. [![Register now](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/147112538/interactive-359767311598.png)](https://resources.sparkminds-insight.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKyxJjpNz0b%2BLDIykZPg2KPHKzmZAzA9jjyVUx%2BdFzpWF%2B8WuUfdmdmsYYTcZ%2FhFCotwuJfYkC094Qrmu6PYnReyqQmZx3RVzEO4RoLuSbHv5P30D7KB6rXNJOfNI%2FfqzwR84E%2FwRW3EJaqJejphn6fIp12m3uQNNcVMVUfrMvGf3pU%2B5d6IqsZqw87pGVm34ZSA7wriTGcmbiWd9hNP632OBRxyyMGUjQVL506MEs3V5afWJ7lfg%3D%3D&webInteractiveContentId=359767311598&portalId=147112538&hsLang=en) ![SM-Intro-Section-01](https://resources.sparkminds-insight.com/hs-fs/hubfs/SM-Intro-Section-01.png?width=1012&height=1358&name=SM-Intro-Section-01.png) ![Built on real consumer data, and updated every month](https://resources.sparkminds-insight.com/hs-fs/hubfs/Sparkminds%20%20LP%20Banner%20Images%20%201920x1080px%20(3).png?width=1980&height=1080&name=Sparkminds%20%20LP%20Banner%20Images%20%201920x1080px%20(3).png "Built on real consumer data, and updated every month") ## Why brands rely on Ear to the Ground ![4](https://resources.sparkminds-insight.com/hs-fs/hubfs/4.jpg?width=354&height=188&name=4.jpg) #### Clarity in uncertain markets Understand how consumers are really feeling, and what’s driving caution, confidence and change so you can plan with evidence, not assumptions. ![5](https://resources.sparkminds-insight.com/hs-fs/hubfs/5.jpg?width=354&height=188&name=5.jpg) #### Earlier signals, smarter decisions Spot emerging shifts in value, trust and behaviour before they show up in sales data, giving you time to adapt strategy, messaging and propositions. ![6](https://resources.sparkminds-insight.com/hs-fs/hubfs/6.jpg?width=354&height=188&name=6.jpg) #### Insight you can act on immediately Clear, focused findings designed for real-world use helping teams sharpen positioning, prioritise opportunities and move faster with confidence. ### Each Report includes: - Ongoing trends in consumer sentiment - Emotions felt at each moment - Early signals that matter for commercial & marketing planning - Specifics as to what is on their mind - Consumer priorities and outlook - what they want from brands in their lives - Insight spotlights, each wave focusing on what really matters right now - Strategic implications for brands and businesses ![Sparkminds ETTG Report Content Graphic 600 x 900px](https://resources.sparkminds-insight.com/hs-fs/hubfs/Sparkminds%20%20ETTG%20Report%20Content%20Graphic%20%20600%20x%20900px%20(1).png?width=2000&height=1500&name=Sparkminds%20%20ETTG%20Report%20Content%20Graphic%20%20600%20x%20900px%20(1).png) ## Turn consumer signals into confident decisions  Register to receive evidence-led insight designed to inform strategy, messaging and planning. [![Register now](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/147112538/interactive-359947903207.png)](https://resources.sparkminds-insight.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKrMmlREdt39MLVQc%2BiWs0%2F04yzdPC253LyxHzlHzCV%2F1fU0K48n649o4l706u1WYinpBkTGeaxL0H0w0Pysg4L4KXGCRLaCvZbFJikDgH7FPcGweHnRMMX6LSZ0WuvSa9pWqtK1FvxxHj9cYOofqEr4LfRPJQPffu0b8v97O98CzDJUCcVNzK0o%2FVplk8tStBw6PhSqW%2BHeg4JZQYqH%2FdKpCl%2FizJNyvYqMBquv4GiNOLge1Az1A%3D%3D&webInteractiveContentId=359947903207&portalId=147112538&hsLang=en) ## Downloaded over 6,445 times by insight-led brands ![AHDB Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/Untitled%20design%20(56).png?width=140&height=80&name=Untitled%20design%20(56).png) ![Adecco Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/1-4.png?width=140&height=80&name=1-4.png) ![BT Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/3-4.png?width=140&height=80&name=3-4.png) ![Center Parcs Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/5-2.png?width=140&height=80&name=5-2.png) ![Coventry University Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/4-2.png?width=140&height=80&name=4-2.png) ![Debenhams Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/6-1.png?width=140&height=80&name=6-1.png) ![Domino's Pizza Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/7-1.png?width=140&height=80&name=7-1.png) ![Dr Martens Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/10.png?width=140&height=80&name=10.png) ![Go Ape Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/11.png?width=140&height=80&name=11.png) ![Greene King Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/12.png?width=140&height=80&name=12.png) ![Gymshark Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/13.png?width=140&height=80&name=13.png) ![Heineken Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/14.png?width=140&height=80&name=14.png) ![Holland & Barrett Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/15.png?width=140&height=80&name=15.png) ![HSBC Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/16.png?width=140&height=80&name=16.png) ![Interflora Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/17.png?width=140&height=80&name=17.png) ![Jewson Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/18.png?width=140&height=80&name=18.png) ![JLR Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/19.png?width=140&height=80&name=19.png) ![John Lewis Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/20.png?width=140&height=80&name=20.png) ![Just Eat Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/21.png?width=140&height=80&name=21.png) ![Legal & General Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/22.png?width=140&height=80&name=22.png) ![Lidl Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/23.png?width=140&height=80&name=23.png) ![Matalan Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/24.png?width=140&height=80&name=24.png) ![Pepsi Co Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/25.png?width=140&height=80&name=25.png) ![Pets at Home Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/26.png?width=140&height=80&name=26.png) ![Poundland Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/27.png?width=140&height=80&name=27.png) ![Ralph Lauren Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/28.png?width=140&height=80&name=28.png) ![Severn Trent Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/29.png?width=140&height=80&name=29.png) ![Specsavers Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/30.png?width=140&height=80&name=30.png) ![SPAR UK Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/32.png?width=140&height=80&name=32.png) ![Tesco Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/31.png?width=140&height=80&name=31.png) Ear to the Ground does exactly what the name suggests by keeping you abreast of what is top of mind for consumers with timely insights - an invaluable read for anyone who wants to stay ahead. ##### Charlotte Forkes-Rees AHDB Sparkminds' Ear to the Ground is a fantastic way for marketing and wider business professionals to understand the mood of the nation in real time, and how to ensure marketing and commercial efforts achieve maximum effectiveness. ##### Joni Johnson Center Parcs The ETTG tracker is so useful and is a firm part of our regular internal reporting. It’s great for gathering shopper intel and expectations, to gauge where shopper priorities lie right now and ongoing. ##### Gurnoor Khurana  SPAR UK ![Sparkminds Landing Page Dividers 1920x200px](https://resources.sparkminds-insight.com/hubfs/Sparkminds%20%20Landing%20Page%20Dividers%20%201920x200px.jpg "Sparkminds Landing Page Dividers 1920x200px") ## Stay close to what consumers are telling us Sign up to receive *Ear to the Ground* — Sparkminds’ **ongoing consumer insight series** that helps brands understand how people are feeling now, what’s changing, and what that means for decision-making. Each report delivers **clear, evidence-led insight** into **consumer sentiment, priorities and behaviour** giving you the confidence to plan, communicate and act in uncertain markets. **Register now to get the latest Ear to the Ground report straight to your inbox.** ![Sparkminds-LTE-Logo](https://resources.sparkminds-insight.com/hs-fs/hubfs/Sparkminds-LTE-Logo.png?width=200&height=80&name=Sparkminds-LTE-Logo.png) Sparkminds is a trading name of Two Ears One Mouth Ltd, registered in England and Wales with company no. 7109428. VAT registered: GB 983136992 Copyright © 2026 Sparkminds | Page design by Pull the Pin