What's the UK Consumer really up to?

Since early 2020, our regular Ear to the Ground tracker delivers the latest insight on UK Consumer feelings and sentiment. Designed to offer longitudinal trends alongside 'of the moment' tailored questions. Get yours for free by simply registering today.

The consumer insight you need to stay ahead of what’s really changing

Markets don’t shift overnight but consumer sentiment does.

Ear to the Ground (ETTG) is Sparkminds’ ongoing consumer insight series, designed to help brands understand how people are feeling, thinking and behaving right now and what that means for what comes next.

If you’re responsible for strategy, planning or growth, this is insight you can act on not just read.

Why brands rely on Ear to the Ground

Clarity in uncertain markets

Understand how consumers are really feeling, and what’s driving caution, confidence and change so you can plan with evidence, not assumptions.

Earlier signals, smarter decisions

Spot emerging shifts in value, trust and behaviour before they show up in sales data, giving you time to adapt strategy, messaging and propositions.

Insight you can act on immediately

Clear, focused findings designed for real-world use helping teams sharpen positioning, prioritise opportunities and move faster with confidence.

Each Report includes:

Ongoing trends in consumer sentiment
Emotions felt at each moment
Early signals that matter for commercial & marketing planning
Specifics as to what is on their mind
Consumer priorities and outlook - what they want from brands in their lives
Insight spotlights, each wave focusing on what really matters right now
Strategic implications for brands and businesses

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Downloaded over 6,445 times by insight-led brands

Ear to the Ground does exactly what the name suggests by keeping you abreast of what is top of mind for consumers with timely insights - an invaluable read for anyone who wants to stay ahead.

Charlotte Forkes-Rees

AHDB

Sparkminds' Ear to the Ground is a fantastic way for marketing and wider business professionals to understand the mood of the nation in real time, and how to ensure marketing and commercial efforts achieve maximum effectiveness.

Joni Johnson

Center Parcs

The ETTG tracker is so useful and is a firm part of our regular internal reporting. It’s great for gathering shopper intel and expectations, to gauge where shopper priorities lie right now and ongoing.

Gurnoor Khurana

SPAR UK

Stay close to what consumers are telling us

Sign up to receive Ear to the Ground — Sparkminds’ ongoing consumer insight series that helps brands understand how people are feeling now, what’s changing, and what that means for decision-making. Each report delivers clear, evidence-led insight into consumer sentiment, priorities and behaviour giving you the confidence to plan, communicate and act in uncertain markets. Register now to get the latest Ear to the Ground report straight to your inbox.